Tag Archives: business planning

‘Better ways of working driven by COVID-19’ by SMF Perses Sethna  

Sainsbury Management Fellow, Perses Sethna- Director of Business Change Services at PRT Partners: Perses is a Chartered Engineer, Fellow of the Institution of Engineering & Technology, SMF and INSEAD MBA. He has held change leadership positions throughout his career at BT plc, Dixons Carphone Group and most recently his own business change consultancy PRT Partners Ltd.

He believes that mindful application of technology is the route to human progress, and that this requires above all the right conversations to be created between people across diverse business and technology functions in organisations.

In this article he reflects on the opportunity to accelerate the pace of such conversations, in response to the challenges presented by the COVID-19 pandemic.

For many years, we have heard that digital technologies can enable people to work and live in far more flexible and efficient ways. The COVID-19 pandemic has forced the pace of this realisation, crashing through traditional barriers to change in the working environment.

Many people have been unable to work together in the same physical location, and miss the deeper level of social interaction. However, they are also appreciating the many benefits that new ways of working from home, enabled by digital technology, can bring.

Few people are missing the time and energy expended in commuting and travel to meetings just because ‘that’s the way it’s always been done’.

Huge benefits have been seen all over the world in pollution reduction and improvements to our environment in a relatively short time. This shows the enormous long-term benefits that are possible, if we prepare for life and work beyond lockdown in a mindful and flexible way.

Simply returning to exactly ‘the way things were’ is not going to be an option.

In his well-regarded article “The Hammer and the Dance” (note 1) consultant and author Tomas Pueyo advocated a response to COVID-19 that authorities around the world have since taken. The first phase is aggressive action including population lockdowns (the Hammer); the second is a much longer period of vigilance including selective action to target local spikes of infection (the Dance).

A key feature of this approach is that during the second phase, responsibility for decision-making and action will increasingly pass from Governments to organisations and individuals.

So, are we ready for ‘the dance’?
Being ready for a long period of selective action means that organisations will, above all, require flexibility to adapt their ways of working quickly and often as circumstances change. For example, organisations re-opening their offices to employees may need to switch back to only online working in specific locations during local outbreaks of infection.

In most cases, the technology has been readily available for some time to enable such flexible ways of working, at least for office-based people in organisations. But we have often simply chosen not to use it. Why? Organisations have a unique opportunity to ask themselves this and other key questions brought to the surface by the pandemic. By considering these questions, they can design more effective ways of working, tailored to their own specific needs and culture, for years to come.

Flexible working

  • Why do we insist on seeing our staff in the office all day every day? Are we set up to manage performance as measured by outputs and results, rather than simply monitoring time spent in the office?
  •  Would our office-based people be more or less productive if allowed to structure their own time to work in the office, at home or elsewhere? Would this improve work-life balance? How could we avoid negative impacts such as reduced downtime for employees?
  • New disciplines will evolve with flexible working, such as more regular but shorter progress calls, shared dashboards of progress against team goals, automated task tracking against agreed deadlines and so on. How can we build these potentially threatening routines in a collaborative and trusted way, to increase the motivation and effectiveness of our teams?
  • How can our people in business functions be fully involved in the design of processes and technology to achieve the benefits of flexible working and other ‘digital transformations’?

Collaboration

  • How can we extend flexible working technology to break down boundaries between tribes and silos, and to create multidisciplinary teams across locations?
  • How can cross-functional workshops be mobilised online to work through inter-departmental problems, to implement the fixes using joint action plans?
  • How can we use more digital ways of working to reduce departmental politics?

The office and the environment

  • How can our offices be re-purposed to become the Hubs of the new flexible way of working?
  • How can most of our office space be turned over to socially-distanced collaboration (formal or informal meeting areas) rather than individual desks- since individual work can be done as effectively at home?
  • How much of our office space can be released? What would be the savings in property and travel costs?
  • How can we maximise changes that benefit the environment, such as reduced commuting?

Flexible resourcing

  • How can we optimise our blend of permanent and specialist temporary resources, so that we maximise our flexibility to respond to changing requirements?
  • How can we bring in temporary skills for short, specific pieces of work, with payment against agreed outcomes rather than day rates? How can we ensure that this approach complies with IR35 legislation?
  • How can we work with our Consulting partners to update the ‘land and expand’ business model into higher value, short-duration interventions focused on increasing the capability of our own organisation?
  • How can we use temporary expertise to help our employees create new ways of working that are tailored to the unique needs and culture of our own organisation?

Before the COVID-19 crisis, businesses globally were set to spend $7.1 Trillion over the next four years on the use of digital technology to improve their operations (note 2). Many such transformations have failed in the past (note 3), and the new environment will make success even more challenging.

Therefore, it is especially important that these questions are discussed by leadership teams to prepare for the ‘new normal’, fully engaging their people and their technology, business change and resourcing partners.

Coming soon: Look out for video interviews with the people creating better ways of working for the new normal.  These will be posted on the video page on this website from July 2020.  

Notes & sources

  1. Coronavirus: The Hammer and the Dance. What the Next 18 Months Can Look Like, if Leaders Buy Us Time. Tomas Pueyo https://medium.com/@tomaspueyo/coronavirus-the-hammer-and-the-dance-be9337092b56
  2. IDC FutureScape: Worldwide Digital Transformation 2020 Predictions https://www.idc.com/getdoc.jsp?containerId=US45569118
  3. Unlocking success in digital transformations. McKinsey&Company https://www.mckinsey.com/business-functions/organization/our-insights/unlocking-success-in-digital-transformations

Jack Welch: The Best Boss by SMF Patrick Macdonald

Sainsbury Management Fellow, Patrick Macdonald,Chairman, School for CEOs
Sainsbury Management Fellow, Patrick Macdonald,Chairman, School for CEOs

Patrick Macdonald, a Chartered Engineer, won a Sainsbury Management Fellowship to support his MBA at INSEAD in 1992. While at business school, several of his professors cited General Electric (GE) as the exemplar of US, and indeed global, business leadership. Patrick seized the opportunity to move to the USA and work at GE a few years later. Jack Welch, GE’s legendary boss, put a huge emphasis on developing business leaders. Jack, who has just died, had a profound impact on Patrick’s career. Amongst other roles, he’s now Chairman of the School for CEOs, a business dedicated to help the next generation of leaders succeed.

In this blog article, Patrick reflects on Jack’s exceptional leadership and legacy.

I was lucky enough to work for Jack Welch, former CEO of GE, at the height of his powers. Sadly, Jack died this week. Thousands of words were written about him during his 20 years at the head of General Electric and thousands have been written since. He has gone through a familiar cycle of huge admiration and praise at first – ‘Manager of the Century’ according to Fortune magazine – followed by a slow trashing of his reputation since. GE’s performance and profile suffered badly under his successor, Jeff Immelt. Jack recently gave himself an A for his leadership of GE and an F for his choice of successor, Jeff Immelt. I’d agree with that assessment. Indeed, I’d give Jack an A++ for his leadership. He was the most complete boss I’ve worked for, a fantastic leader. Like most of his team, I would have run through walls for him.

Let’s take his leadership first. Sure, Jack could be incredibly tough. Sure, he took some potentially good ideas beyond the point where they made sense (such as ‘rank and yank’, firing your lowest 10% performers every year, year after year). But he took the slow, unwieldy, bureaucratic GE he inherited – already the most admired company in America – and turned into a nimble, agile, exciting business whose value he grew by 29x to $410bn. Many of the concepts he espoused – be #1 or #2, fix/close/sell, 6 sigma – have been widely copied and are now part of the business lexicon. He ruled GE like a tidal wave. It was astonishing how much he knew about the most obscure corner of the business, and equally astonishing how quickly he got a 300,000-person organisation to respond to his ideas. GE was built around the idea that Jack was right, and the only issue was how quickly you got it. Fortunately, Jack usually was right – and was good at course corrections when he was wrong – and life was good.

But the weakness in this model, of course, was its reliance on that one exceptional leader. It was vulnerable to a successor who wasn’t right as often as Jack. The enormous resources of GE would follow the boss in the wrong direction just as readily as the right one, and that vulnerability came home to roost under Immelt’s leadership. Unfortunately, Jeff’s judgement turned out not to be as sound as Jack’s. He churned through GE’s multifarious businesses, becoming the first person in history to buy and sell $100bn of assets, paying nearly $1.7bn in fees along the way. The businesses he bought often did not endure. Pricing discipline was lost and execution lacked focus. Disaster loomed, with GE’s valuation dropping 90% from its 2000 peak. Jeff left in 2017.

It’s fashionable now to lay the blame for GE’s subsequent problems at Jack’s door. As I said above, Jack took full responsibility for picking his successor. But it seems unfair to hammer him for mistakes made more than a decade later. With that logic, the successes you’re racking up today are not down to you at all – they’re down to your predecessor and whoever picked you. I don’t think life works that way. Jack built the most valuable company on the planet and changed the way we all do business. That’s enough for me.

 

Keep Your Early-Stage Company on Track

New ideas are thrilling. So many of us are great at starting things; the genesis of an idea, the moment the lightning strikes, that flash of inspiration is pure joy. Taking your first steps into a start-up business are some of the most exciting steps. You are moving at break-neck speed to set up your platform for success.

But, as with all the greatest success stories, eventually, a wall is hit. Nothing worth having ever comes easy, and when it comes to start-up businesses, that struggle often comes in the form of early stagnation. The vision is in your head, the picture of the palace you are going to build is set firmly in your mind’s eye; now you have to go through the potential mundanity of building it brick by brick.

The unfortunate fact is, the majority of new businesses fail within their first year of trading. These failed start-ups are usually victims of common mistakes and misconceptions. Here we have some tips on how to ensure that your early-stage company becomes the success it deserves to be.

Track Your Metrics
On the face of it, this seems like an obvious thing to mention. However, new businesses, especially when low on cashflow, tend to focus mainly on profits and revenue. These are hugely important of course, but there are other data that you should be paying close attention to in order to get a rounded view of performance. Keeping an eye on the following will also ensure that you catch potential pitfalls before they happen…

Customer Acquisition Cost: How much does each new customer cost you? This can be easily assessed by dividing your total marketing and sales costs by the number of customers you have had within a specified time period. How do those figures look against your projections and business plan?

Customer Retention: Retained customers are vital for reputation and cashflow. How good are you at retaining business? Is there anything you could be doing to improve customer experience?

Return on Advertising Spending: Is the revenue you gain as a direct result of advertising sufficient for your investment? Advertising is not cheap and is always a gamble. Divide total sales by advertising spend in order to see what kind of return this investment generates.

Profit Margin: Profit is everything in the end. You must keep a very close eye on the bottom line.

Traction and Momentum
Getting things moving is widely regarded as one of the hardest things to do; getting noticed, getting talked about and getting a great reputation out there. It is a grind, but you have to keep the faith; keep pushing forward. You might have to take it one customer at a time, but, as Mother Teresa once said, “the ocean is made up of drops.” Keep pedalling and the breakthrough will come.

Momentum and passion are tough things to keep hold of on your own. Make sure you have other people around you who are happy for you to bounce ideas off them, and who will inspire fresh ideas and enthusiasm. When you are grafting away on your own, it is vital to have input from people who understand the difficulties of the process.

Delegation
As your business develops, so will your workload. You need to recognise when this workload is too much for you on your own. There is no use in running yourself into the ground before your venture has even left it! To avoid this, take a look at the workings of your business and break them down into separate roles. This could be delegated to interns, or even employees if you are in a position to afford them.

Invest Effort in Talent
When a fresh venture is your baby it is really hard to take parts of it out of your hands and into the hands of others. But this transition must be made in good time. It is essential to invest real time and planning into hiring the right people. Do not wait until it is too late and get into a situation where you have to hire fast; this way you will most likely end up with employees that are the wrong fit for your company.  Make hiring the right talent a priority well ahead of when they are required so that you can put the focus, but not stress, into the task.

Under Promise and Over Deliver
This is a good rule of business in general. This rule not only helps you to gain a great reputation but also takes a little pressure off. An example of this is always promising a later completion date on some work than you intend to deliver so that when you do deliver, earlier than quoted, the customer is happy. This also buys you time if the demands of a start-up slow down a project or task for some reason.

Self-Promotion
Don’t work in secret. Many new companies fail because they are too timid, self-deprecating or fear apparent over-confidence in their product or service. With social media being in its heyday, self-promotion is easier than ever, go for it! Also, if you are planning a publicity event or advertising campaign, don’t be afraid to ask for things. Perhaps you can get a free venue for your launch if you promise to promote the venue. The worst thing they can say is ‘no’!

The bottom line is ‘make some noise’. You might have invented the greatest thing known to man, but all you will hear is crickets if the only living thing that knows about it is your cat!

Don’t Overwork Yourself
This is so easy to do. You have to relax a little; tension has never benefitted anyone or anything. We are told from a young age that the harder you work, the bigger and better the results. This just isn’t the case. It is an attitude that will grind away at you over time, extinguishing the flame that once was your initial idea. Many studies over the past decade have proven that sleep, rest and a healthy work/life balance are essential to wellbeing and success. Take breaks, delegate, keep to sensible working hours, eat properly and keep fit.

In conclusion, perhaps the most important thing to do to keep your business on track is to look after yourself first. Keep that positive vision in your head by keeping yourself healthy, happy and inspired.

Risky business: why you need risk analysis for your business

Even if you have been running a successful and secure business for years, problems might still arise unexpectedly that put the operation in jeopardy.  Companies are at risk of all types of potential threats, from force majeure to cybercrime to whistleblowing on an internal problem. Knowing about your company’s exposure to problems is vital, therefore risk analysis should be an integral part of your corporate governance.

Attention to detail
Risk analysis can be a complex task as it requires information on a variety of topics right across the business. Project plans, security protocols, financial data and marketing forecasts can all be used to build a picture of the challenges a business faces. The first step is to identify threats through a detailed analysis of the risks faced by the business. This work will highlight potential threats and their implications, and enable the board to identify and rectify any weaknesses and, at the same time, develop crisis contingency plans to manage any emerging crisis if a risk becomes a reality.

A threat might be a human one – for example, illness, injury or the loss of a key employee might cause significant damage to a business. ‘Key man insurance’ is an example of one strategy to address the financial implications of this particular risk.

Other threats can be classified as operational, reputational, procedural, political and structural. These example categories help you to define where the major risks to your business are and why your business is vulnerable.

External threats
It is also important to think about potential external shocks that could cause disruption to the business. Although an extreme case, you may recall that in 2013, a helicopter collided with a crane on a construction site in London – it left two dead, twelve people injured, caused damage to nearby local businesses, stopped London traffic and led to round-the-clock media coverage. External incidents can harm infrastructure, data and bring day-to-day business to a halt.  As part of the risk analysis process, it is important to consider external factors that could disrupt the business and how it would continue to operate in such an eventuality. Companies need plans to protect transactions and their reputation from unforeseen crises.

Prepare to communicate in a crisis
It is imperative that there is consensus on crisis contingency plans. All managers should be fully apprised of the plans and know their roles and responsibilities in advance.   Also, a communications plan needs to dovetail with the crisis and business continuity plans – If an incident occurs, staff, clients and the wider public will need to be informed, reassured and kept updated.

With this in mind, it is advisable to set up and test in advance, an information gathering system so that nominated staff can easily gather and collate data and share it with the relevant people.  Finally, the likelihood is that some staff will need training on the response plans and their individual roles. It is up to senior management to identify those who can carry out tasks and provide the necessary training. The faster, more coordinated and effective the response (both to the incident and communications), the less damaging the impact will be on day-to-day business and the long-term reputation of the business.

Whistleblowing
Sometimes a problem will not be a visible one. If there is a persistent issue that management has failed to act upon and is of relevance to the general public, employees may resort to whistleblowing.  The government protects corporate whistleblowers, and any gag order or non-disclosure agreement will not apply if the case is deemed to be of interest to the public at large. A whistleblower is completely protected when reporting on health and safety dangers, damage to the environment, and miscarriage of justice – when a company is breaking the law or if someone has attempted to cover up wrongdoing.

A problem that the board fails to uncover in its governance, or the risk analysis process, that is later revealed to the public by a whistleblower can be hugely damaging to the business. In terms of reputational damage, it may be a very expensive mistake to repair, if indeed it can be repaired. If the whistleblower reveals criminal activity, it might also lead to an investigation.

However, whistleblowing should not be feared as destructive in of itself. Companies that have the right system in place to deal with concerns and complaints should actually benefit from them, as it gives management the opportunity to put things right.

Employees should be made aware of a company’s whistleblowing policy and what they can expect in terms of actions and results when a complaint is made.  Once the system is in place, however, it must be allowed to run without the interference of management.  A recent case of an attempt to identify a whistleblower has shown that companies require a culture that encourages employees to speak their minds when they have a concern and that attempts to remove anonymity can badly taint that culture of openness.  Employees who know their welfare matters will be more willing to come forward. The ideal scenario is for employees to feel assured enough in their standing that they can submit complaints without anonymity and without fear of censure.

Risk analysis is an essential part of strategic business management and should be a top priority for the board.  If the issue is constantly moving down the agenda in your company, RiskNet’s article on the Top 10 operational risks for 2017 might galvanise you into action!