Tag Archives: Grants

Blog, MBA Tips

How to tackle the MBA Admissions Essay

By Víctor Manzanares Bonilla, (MEng Polytechnic University of Madrid [UPM]), IESE Business School

“For those aiming to start a successful career in business, there is no better springboard than the MBA. Since its inception at the Harvard Business School more than a century ago, it’s become an incredibly prestigious qualification, sought after by many employers in the world of business. The MBA provides a unique opportunity for flexible, intensive learning that alters thinking and challenges perspectives across a number of key areas. Put simply, if you’re looking for a transformational experience, a change in your career or to take a few steps up the ladder to get noticed in the world of business, an MBA is for you.

“Through a combination of hard work and good fortune, I was humbled to receive a scholarship from SMF to pursue an MBA with the IESE Business School. As a civil engineer, finance and business have never been my strong suit, so I’m very much looking forward to filling these knowledge gaps and complete my profile as I think about progressing my career.  However, gaining an MBA placement is about more than scholarships. The MBA admissions essay is a key part of the on-boarding process, and for many institutions will make or break your application. Having been through this process and tackled the MBA admissions essay myself, I thought it might be good to share some thoughts with aspiring MBA candidates.

Honing your message
“First, it’s important to understand that almost everybody applying for an MBA will have a stellar CV and a solid GMAT score, so these aren’t necessarily things that are going to set you apart.  Make the assumption that every other applicant is as qualified as you are – if not more so – so you’re going to need to look beyond academia and professional career to make an impression. For the MBA Admissions Committee, this is their first ‘handshake’ with you. They’re going to be interested in what makes you who you are, how you’ve progressed in your career and what your ambitions are for the future. What are you hoping to learn? How will an MBA further your goals? What motivates and drives you?

“These are all great questions to think about and require some time for self-reflection. I’d also recommend thinking not only about what the course can do for you, but what you can do for it. What can you bring to the table? How will you be an asset to the particular school you’re applying to?

“The admissions essay is a great time to open up and reveal a little more about your thoughts, values and aspirations beyond the academic grades.

Setting aside the time
“Quite often, the admissions essay will in fact be admissions essays, if you’re applying to more than one school or course. I had to write four essays for IESE, and before starting each, I’d spend at least one day ruminating about what I wanted to say.  I’d think about the title of the essay and how it aligned with my experience and career objectives.  I’d check the business school’s website again to remind myself of their mission and values, and how I might be able to contribute.  An entire day may seem like a long-time to plan a short essay, but if you put in the hours, you’ll find the writing process that much easier.

“That said, I think you also need to know when to call it quits. Having two or three drafts is fine, but if you constantly tweak and modify your final draft into something you think the committee wants to hear (as opposed to what you actually want to say), you run the risk of sounding very generic and impersonal. Remember, the committee wants to get to know you – not a version of you.

Structuring your essay
“Structuring your essay is something very personal, but I would say that all good essays have an introduction, a main body and a conclusion.  However, with something like an admissions essay there’s a little more to think about. First, you need to make sure your introduction is very short and to the point. It should consist of one or two sentences that directly relate to the title of the essay. If your essay title is a question, the first sentence or two should answer it as concisely as possible. As for the body, this is where you show your ‘working out’.  Expand on the introduction, drawing on your past experiences and your own personal values and judgements to support the essay’s core message. Your conclusion should be as concise as the introduction – a quick summary of the main message and the thinking behind it.

“If you’re struggling to get started, do what I did.  Sit down with a blank piece of paper and write down what you want to convey in very simple bullet points.  Then assign relevant milestones and achievements in your life to those bullet points. This will give you a neat structure with a unique personal angle.

Keeping things relevant and in context
“It’s very tempting to fall into the trap of simply listing achievements and qualifications throughout your essay to make up the word count.  Remember, the committee already has your CV and knows how capable you are. This isn’t the time to prove what you can do, it’s the time to prove who you are.

“While this might sound contrary, you should also avoid making the essay all about you. Yes, the committee wants to get to know you, but they also want to gain a deeper understanding of what kind of student you’d be and how you’d fit into their school.  So, talk about yourself, but do so in context.  Each time you mention one of your experiences, traits or values, think about how that might resonate with the school or course you’re applying for.

Answering the ‘big question’
“One of the questions that makes us all secretly want to run to the hills is, “Why do you want to study an MBA?”  It’s a very reasonable question, but it’s intimidating because it’s so vague and there are so many wonderful answers you could give.  While there isn’t necessarily a wrong answer to this question, there are right ways to go about answering it. You should start by talking a little about your career and experience and what led you to discovering the MBA as a qualification. Talk about your deepest motivations and why an MBA in particular appealed to you.

“The key here is context – you need to demonstrate how your own personal experiences and world view led you – as an individual – to consider an MBA. However, do remember that you’re not just applying for an MBA. You’re applying for an MBA at a particular school, and you should include your school of choice in your thinking. Don’t just talk about why you want to study an MBA; talk about why you want to study an MBA at your chosen business school.

“At its heart, the MBA admissions essay is an exercise in self-reflection. If you take the time to uncover your true motivations and articulate them in a concise, relevant and meaningful way, you’ll easily make the shortlist for your chosen school.”

How to Apply for the Sainsbury Management Fellows MBA Scholarship

If you are a professional engineer considering an MBA as one of the stepping-stones towards a business leadership career, visit our MBA scholarship application page, you could become one of our successful awardees –the individual scholarship is £50,000 and we award ten of these every year.

Blog

Why Look at Grant Funding? Part 2

sam-cockerill

The question you might ask yourself before you put pen to paper is whether, given the preceding questions about the associated value and risk, now is genuinely the right time to go for this particular grant application.  You may come across a one-off grant opportunity dispensing ready cash from some un-spent pot and when it’s gone it’s gone, in which case, good luck!  However, most grants are distributed from public funds (which, though tight, are recurring) to achieve policy aims that generally (but not always) survive multiple grant funding rounds and mechanisms.

A number of grant schemes either have ‘open calls’ i.e. apply when you like, or are phased with a clear timetable of when each batch of new applications should be submitted for consideration.  If your project would be more valuable if it kicked off in 12 months’ time, for example to benefit from the results of current projects, fundraising activities or partner negotiations – then wait, and your application will be much stronger for it.

Tips to help you secure funding

  1. Target your application. Scour the internet for grant opportunities, get onto the right mailing lists.  When you find a grant opportunity that looks right, read the competition scope in detail, then re-read your plan.  Are they aligned?  Does the project you are considering get you to your intended destination, faster?  Or is it a bit of a stretch, tempting only because of the prospect of non-diluting funding?
  1. Invest the necessary time to do your application well, your competitor applicants will. If you have satisfied yourself that the application is worth doing, then you need to pull out all the stops to define the best possible project with the best possible partners, and describe it in the best possible light.  It will take time.
  1. Research and review your application thoroughly.  Find a business that has succeeded with this particular grant scheme in the past, and ask them for advice.  Speak to your partners about the application.  Ask your advisory board for input, and for proof reading. Don’t submit an application with sloppy typos or one that is inadvertently out of scope.
  1. Reflect on your past failures.  It is unlikely that every grant application you submit will succeed.  If you fail, you will normally get feedback from the process, sometimes in the form of anonymous reviewer comments.  Pour over this feedback, and check whether there are any areas you could improve next time.  Did the reviewer(s) understand your proposition?  Were they sceptical about your market or product assertions?  This type of feedback is your most valuable source of information you can have for those grant competitions where you are permitted to re-apply.
  1. Take your rejections for what they are:  a source of feedback and a reflection of the competitive nature of grant funding.  Use this feedback to sharpen your judgement about whether the next grant is worth going for.  Do not give up.

GOOD LUCK!

Other funding support is available through the ecoConnect Investor Directory, Grants Directory and Greenbackers Investment Pitch.

A number of grant schemes either have ‘open calls’ i.e. apply when you like, or are phased with a clear timetable of when each batch of new applications should be submitted for consideration.  If your project would be more valuable if it kicked off in 12 months’ time, for example to benefit from the results of current projects, fundraising activities or partner negotiations – then wait, and your application will be much stronger for it.

TIPS TO HELP YOU SECURE FUNDING

  1. Target your application:Scour the internet for grant opportunities, get onto the right mailing lists.  When you find a grant opportunity that looks right, read the competition scope in detail, then re-read your plan.  Are they aligned?  Does the project you are considering get you to your intended destination, faster?  Or is it a bit of a stretch, tempting only because of the prospect of non-diluting funding?
  2. Invest the necessary time to do your application well, your competitor applicants will:If you have satisfied yourself that the application is worth doing, then you need to pull out all the stops to define the best possible project with the best possible partners, and describe it in the best possible light.  It will take time.
  3. Research and review your application thoroughly:Find a business that has succeeded with this particular grant scheme in the past, and ask them for advice. Speak to your partners about the application.  Ask your advisory board for input, and for proof reading. Don’t submit an application with sloppy typos or one that is inadvertently out of scope.
  4. Reflect on your past failures:It is unlikely that every grant application you submit will succeed.  If you fail, you will normally get feedback from the process, sometimes in the form of anonymous reviewer comments.  Pore over this feedback, and check whether there are any areas you could improve next time. Did the reviewer(s) understand your proposition?  Were they sceptical about your market or product assertions?  This type of feedback is your most valuable source of information you can have for those grant competitions where you are permitted to re-apply.
  5. Persevere:Take your rejections for what they are:  a source of feedback and a reflection of the competitive nature of grant funding.  Use this feedback to sharpen your judgement about whether the next grant is worth going for.  Do not give up.

GOOD LUCK!

Other funding support is available through the ecoConnect Investor Directory, Grants Directory, and Greenbackers Investment Pitch

Click here to read part 1

Blog

Why Look at Grant Funding? Part 1

sam-cockerill

This blog was first published on Ecoconnect, a cleantech networking and funding forum. It has been republished with the permission of Fellow, Sam Cockerill, to share his experience of applying for grant funding for business development.
On the one hand, any additional sources of funds are welcome, especially for pre-revenue tech businesses in the UK which may find it tough to get that first external funding round in place. Some technology start-ups, often in the US, can get to market with angel and/or venture capital funding alone. In the UK, there is a chronic shortage of such investors willing or able to back pre-revenue businesses with the kind of funding required to develop market-ready products. Grant funding can help to meet this funding shortfall and can also improve the odds of securing external investor funding.

On the other hand, getting your business off the ground requires that you push hard on several fronts at once: Researching your market and potential customer needs, developing your product or service, establishing a credible route to market, getting your team and partner relationships in place, securing external funding, reporting on your progress to investors, winning your first sales and handling a multitude of administration tasks. Your time is precious, and taking on any new activity will create more work.

Questions to ask yourself before committing time
To date around a third of total funding for my start-up business, Libertine FPE, has come from grant sources although not all of our grant applications have succeeded. Before I consider working on a prospective grant application, I ponder three questions: What is the value to my business? What are my odds? Is this the right time?

What is the value to my business? More specifically, how will this grant funding help me achieve more revenue, sooner, and with less risk?
Competitive grant schemes are typically awarded to undertake specific project proposals. A grant competition scope document may provide tight criteria defining what types of projects are eligible and how projects will be assessed in the application process. If a viable project defined in this way is a significant departure from your core business plan it’s probably going to pull resource away from your most important priorities and may require incremental fundraising to cover any matching requirements – clearly a non-starter. If this project is directly aligned with what you are already planning to do, grant funding can make a meaningful contribution to the total funding requirements of your business and accelerate your time to market by months or (possibly) years. If this improvement is only marginal, consider whether the application effort is worthwhile. This is the first and most important test of whether a particular grant competition could be worth going for.

What are my odds?
Unless you have time on your hands, smaller grants may not provide the scale of game-changing support necessary to justify the application time and effort. However, larger grant schemes are fiercely competitive, and if the odds of success are too low you will probably be wasting your time.

The key here is in the grant competition scope details that are typically provided in guidance documents and briefings, and which set out the competition scope and selection criteria that will be applied in the assessment of applications. These may include the nature of the technology (For example the market application, technology readiness level, intellectual property status), the nature of the business and/or consortium (size, age, location, SIC code, inclusion of research or academic partners) and the potential benefits (for example CO2 impact, value creation, wider economic and social benefits).

The competition scope criteria are typically qualitative tests, in other words your project either fits or it doesn’t, but the scope document may also provide some guidance as to the types of projects that are most likely to succeed. The assessment criteria are typically more subjective and your application might consist of a set of responses to discrete questions which are assessed and scored individually. A successful application must be within the competition scope, and must score sufficiently highly relative to other in-scope applications.

If the scope is very broad and the assessment criteria generic, the field of applicants will be huge and it will be harder to differentiate your application based on its fit with the scope and assessment criteria. If you happen to find a grant competition that fits directly with your technology, market application and business model, the odds are likely to be better – however, there is a twist.

Most grant assessment criteria include evidence of ‘additionality’, i.e. evidence that if you get the grant you will take a different course of action that is in addition to your plans without grant support. This requirement may appear to conflict with the imperative that your grant funded project is directly aligned with your core business plan. If your business plan is to develop and launch widget A in market X, a project to develop widgets B and C for markets Y and Z clearly passes the ‘additionality’ test but there may be good reasons why these new products/markets did not feature highly in your original plan, grant funding or not.

If your additionality argument is ‘no-one else will fund us’, you immediately undermine the business case set out elsewhere in your application. Perhaps the most legitimate form of ‘additionality’ in my view is the acceleration of your technology development and market entry plan. Rather than progressing with small steps through several cycles of product development, market proof and fundraising as you climb towards your first revenues, a good grant funded project will let you bound up the same staircase, ideally providing you with some robust technology or market proof, cementing one or more partner relationships, and setting you up for success your next funding round. The destination may be the same, but the grant funded project should get you there much quicker.

In my next post, I will discuss the timing of your application and provide top five tips for making a grant funding application.

Grant funding can play an important role in getting a clean technology business started but the application processes are often complex and time consuming. With increasing competition for available UK grants the odds of success may be low. For a cleantech entrepreneur, the decision to commit scarce time and effort to apply for grant funding can be finely balanced.
On the one hand, any additional sources of funds are welcome, especially for pre-revenue tech businesses in the UK which may find it tough to get that first external funding round in place. Some technology start-ups, often in the US, can get to market with angel and/or venture capital funding alone. In the UK, there is a chronic shortage of such investors willing or able to back pre-revenue businesses with the kind of funding required to develop market-ready products. Grant funding can help to meet this funding shortfall and can also improve the odds of securing external investor funding.

On the other hand, getting your business off the ground requires that you push hard on several fronts at once: Researching your market and potential customer needs, developing your product or service, establishing a credible route to market, getting your team and partner relationships in place, securing external funding, reporting on your progress to investors, winning your first sales and handling a multitude of administration tasks. Your time is precious, and taking on any new activity will create more work.

Questions to ask yourself before committing time: To date around a third of total funding for my start-up business, Libertine FPE, has come from grant sources although not all of our grant applications have succeeded. Before I consider working on a prospective grant application, I ponder three questions: What is the value to my business? What are my odds? Is this the right time?

What is the value to my business? More specifically, how will this grant funding help me achieve more revenue, sooner, and with less risk? Competitive grant schemes are typically awarded to undertake specific project proposals. A grant competition scope document may provide tight criteria defining what types of projects are eligible and how projects will be assessed in the application process.

If a viable project defined in this way is a significant departure from your core business plan it’s probably going to pull resource away from your most important priorities and may require incremental fundraising to cover any matching requirements – clearly a non-starter. If this project is directly aligned with what you are already planning to do, grant funding can make a meaningful contribution to the total funding requirements of your business and accelerate your time to market by months or (possibly) years. If this improvement is only marginal, consider whether the application effort is worthwhile. This is the first and most important test of whether a particular grant competition could be worth going for.

What are my odds? Unless you have time on your hands, smaller grants may not provide the scale of game-changing support necessary to justify the application time and effort. However, larger grant schemes are fiercely competitive, and if the odds of success are too low you will probably be wasting your time.

The key here is in the grant competition scope details that are typically provided in guidance documents and briefings, and which set out the competition scope and selection criteria that will be applied in the assessment of applications. These may include the nature of the technology (For example the market application, technology readiness level, intellectual property status), the nature of the business and/or consortium (size, age, location, SIC code, inclusion of research or academic partners) and the potential benefits (for example CO2 impact, value creation, wider economic and social benefits).

The competition scope criteria are typically qualitative tests, in other words your project either fits or it doesn’t, but the scope document may also provide some guidance as to the types of projects that are most likely to succeed. The assessment criteria are typically more subjective and your application might consist of a set of responses to discrete questions which are assessed and scored individually. A successful application must be within the competition scope, and must score sufficiently highly relative to other in-scope applications.

If the scope is very broad and the assessment criteria generic, the field of applicants will be huge and it will be harder to differentiate your application based on its fit with the scope and assessment criteria. If you happen to find a grant competition that fits directly with your technology, market application and business model, the odds are likely to be better – however, there is a twist.

Most grant assessment criteria include evidence of ‘additionality’, i.e. evidence that if you get the grant you will take a different course of action that is in addition to your plans without grant support. This requirement may appear to conflict with the imperative that your grant funded project is directly aligned with your core business plan. If your business plan is to develop and launch widget A in market X, a project to develop widgets B and C for markets Y and Z clearly passes the ‘additionality’ test but there may be good reasons why these new products/markets did not feature highly in your original plan, grant funding or not.

If your additionality argument is ‘no-one else will fund us’, you immediately undermine the business case set out elsewhere in your application. Perhaps the most legitimate form of ‘additionality’ in my view is the acceleration of your technology development and market entry plan. Rather than progressing with small steps through several cycles of product development, market proof and fundraising as you climb towards your first revenues, a good grant funded project will let you bound up the same staircase, ideally providing you with some robust technology or market proof, cementing one or more partner relationships, and setting you up for success your next funding round. The destination may be the same, but the grant funded project should get you there much quicker.

Click here to read part 2.