Tag Archives: Innovation

What sectors can we expect AI to transform?

Perhaps one of the biggest transformations unleashed by the AI revolution is that of customer insights. James McCormick, writing for Forrester, predicts that AI will be “rapidly assimilated into analytics practices” by the end of the year, offering businesses “unprecedented access” to powerful, contextual, data-driven insights. Up until now, unstructured and undifferentiated ‘big data’ has been difficult to navigate, much less tie to a customer base. AI is becoming more and more relevant to every sector.

With investment in AI predicted to triple across sectors, as well as the emergence of cognitive computing solutions better able to unpick and integrate data into analytics, this will provoke a sea change in how business is conducted in many sectors. In a 2015 survey, 80% of business leaders stated they believe AI will create more jobs and increase productivity. Let’s take a look at some of the sectors already feeling its impacts.

Insurance
AI’s ‘smart’ grasp on data is already having big impacts on the insurance sector, as one story earlier this year demonstrated. Fukoku Mutual Life Insurance, a firm based in Japan, made the headlines when over 30 of its employees were made redundant and replaced with an AI system. Capable of analysing and interpreting any data, IBM’s Watson Explorer calculates insurance payouts to policyholders at such an accelerated rate that the firm predicts it will increase productivity by 30%, saving the firm about £1 million per annum. It’s a good example of how AI in its current form is drastically increasing efficiencies while altering the structure, size, and skill set of different organisations.

Education
Education is already being transformed by VR and AI technologies, among other things. The rise of MOOCs (Massive Open Online Courses), such as those run by Udemy, are a prime example of how large ‘classes’ can be run online with hundreds of students. AI is set to make these courses more and more effective. We are already seeing specially-trained AI programmes (an ‘e-rater’) mark and grade exam papers, as well as virtual teaching assistants being deployed throughout universities and schools to help answer student questions about the course. With the global market in education-based applications of AI set to grow exponentially over the next four years, it’s clear that AI is not only getting better at learning but teaching too.

Medicine and healthcare
AI has seen a lot of investment partially thanks to its huge potential number of applications for medical research and front-line healthcare. AI chatbots, such as WoeBot, are now being offered as a way of augmenting mental health treatment. Meanwhile, the analytical power of AI is being used to help make cancer diagnoses earlier and more accurately, with Vinod Khosla, cofounder of Sun Microsystems, even predicting that human oncologists will become obsolete in the face of much more data-competent AI systems. “I can’t imagine why a human oncologist would add value, given the amount of data in oncology,” he told an audience at MIT this month. IBM’s Watson is likewise being introduced to the doctor’s office.

Law
From processing deeds to identifying relevant documents, the traditional work of lawyers is slow and painstaking. Law firms are now using AI technology (often a version of IBM’s Watson) to augment their legal research functions, empowering lawyers towards more comprehensive and efficient analyses of legal precedents, contracts, and cases. The first ‘top five’ law firm to sign a deal with an AI service provider was Linklaters, early in 2016, with other firms quickly following suit. Some of the systems in use can reduce tasks that usually take three hours down to three minutes, which could lead to cheaper access to legal services and even redundancies of paralegals, as one legal consultant predicts – although some are more sceptical. Robert Morley notes that training contract numbers have increased, so lawyers are not becoming redundant – AI is, rather, a “remarkable tool”.

What next for the sharing economy? – SMF President, David Falzani

While conventional markets and brands were under financial siege by the recession, the concurrent development of a global, data-driven, mobile infrastructure provided an answer to the strife: the sharing economy. Billed as a radical new, ‘alternative’ socio-economic system based on the values of ‘sharing’ and ‘collaboration’, the sharing economy seemed like a fluid, big-picture response – one which some commentators have described in utopian terms since.

Benita Matofska, of The People Who Share, defines the sharing economy as, “A socio-economic ecosystem built around the sharing of human, physical, and intellectual resources. It includes the shared creation, production, distribution, trade, and consumption of goods and services by different people and organisations.” It is, in other words, a new, ‘alternative’ market which “Embeds sharing and collaboration at its heart” – a ‘hybrid economy’ enabling different forms of value exchange using shared physical or human assets. Matofska points to the ‘gig economy’, social media, peer-to-peer (P2P) trade and exchange, upcycling and recycling, as examples of economic sharing in action.

At the core of the sharing economy is the principle of people renting things they need from each other, The Economist argues, “The big change is the availability of more data, which allows physical assets to be disaggregated and consumed as services.” Apps and data, therefore, act as conduits for people to get in touch with one another and share what they need within this economy. Technology has reduced transaction costs, making the sharing of assets cheaper and easier than ever – or so the story goes.

The Economist is right in noting the significant disruptive effects of the sharing economy, which seem only to be increasing as these P2P markets develop. The consumer peer-to-peer rental market alone is worth around $26 billion. However, in their bid to market the sharing economy as a collaborative, user-first way of delivering services and products, the major players that make the sharing economy possible, and by claiming to be merely middlemen for ‘independent contractors’, large corporations like AirBnB and Uber understate their own involvement and responsibility for the sustainable development of the sharing economy.

This has impacts not just on ‘conventional’ rental markets but gives way to a whole host of regulatory and workers’ rights issues. Bike couriers for Deliveroo, said to be paid a mere £4 per delivery, receive no hourly rate from the company. This has led to spontaneous strikes and collective action from their drivers, followed by an aggressive response by the corporation. The adverse effects of AirBnB on local rental markets is well-documented, particularly in small cities such as Reykjavík, Iceland, which, in the context of a massive tourism boom, has seen a huge increase in rents and property values as a result of the sharing economy and has reportedly led to a major housing shortage in the capital.

As we get swept up in the excitement of this new means of meeting demand, we are arguably losing sight of the important question that must be asked of the sharing economy: what is being shared, and for whose benefit? Uber and AirBnB may claim to be middlemen for ‘independent contractors’, but they take huge amounts of commission from their contractors and have even been described as, “Giant corporations pursuing monopoly power.” They have not just disrupted the markets and the profit margins of their competitors, but it could be said that their desertion of responsibility has, in some ways, led to the disruption of the lives of the people who work with them by escaping regulation and giving them only precarious ‘access’ to work, rather than solid, reliable jobs. As the sharing economy develops and brands consolidate their grip on markets, its once seemingly-liberatory potential seems to be surpassed by many of the problems facing the ‘old’ ways of doing things. As the casual workers that make the sharing economy possible become increasingly organised, the sharing economy must reckon with its responsibilities and duty of care to contractors and consumers. The regulatory battles they already face with cities such as New York and Los Angeles will set the stage for what’s to come in this regard.

This is not to say that the sharing economy requires more regulation. It is the lack of broad state regulation which has generated many of its advances and entrepreneurial development, after all. What the major players in the sharing economy must do is to put their money where their mouth is and open up their brands as well as their services. That means sharing not just some more of the wealth (revenue at AirBnB increased by 80% during 2016), but the infrastructure and technology that makes the sharing economy possible.

Some have argued this should take the form of open brand APIs. The sea change in the relationship between producers, marketer, and consumers has turned brands into ‘platforms’, ‘ecosystems’, and the collaborative nature of this relationship and the role of consumer participation makes the possibilities for scaling different aspects of the sharing economy endless. For the sharing economy to prosper and grow, it requires the active participation and input of the people doing the sharing. By making their processes and insights open-source in a genuinely transparent developmental dialogue, a true sharing economy might finally emerge. By placing the locus of organisational power in the hands of a few small, closed-off and increasingly powerful companies, the sharing economy risks lapsing into the same old patterns that made conventional corporate culture no longer able to compete or meet the demands of consumers as efficiently.

The battles around regulation and consumer and worker rights are not mere teething problems –they will determine the shape of what’s to come. The cooperative nature of the sharing economy comes from the technology, and it is the technology which must change to be more inclusive and open to innovation in order to meet the sharing economy’s increasingly unstable demands on local economies and workers.

Understanding the ingenuity process

Vector set of conceptual flat line illustrations on following themes - creativity and inspiration, idea and imagination, innovation and discovery, think outside the box

David Falzani, SMF President and honorary professor of entrepreneurship at Nottingham University Business School (NUBS) takes us through NUBS’ ingenuity process which is at the heart of its entrepreneurship module.

Ingenuity, inventiveness, originality – all these are at the heart of entrepreneurship. Entrepreneurs, after all, are fundamentally problem solvers that offer creative, innovative solutions and responses to problems – gaps – in organisational or market-oriented thinking.

However, creative solutions don’t just materialise out of thin air. They emerge from lateral thinking processes and problem-solving approaches which attempt to grapple with not just the problem itself, but the factors leading to the problem, the consequences of the various solutions potentially available to us, and the possibility of new, unique ideas which can be mobilised into a concrete plan of action. In other words, ingenuity is not innate. Whether we’re talking about products that fill a particular gap in the market or internal changes to a business, ingenuity is a problem-solving process that taps into a natural human capacity for creative solutions.

They say that quick decisions are not always the best decisions. That’s why the ingenuity process demands organisational time and respect to get the best results – that is, after all, why we talk about it as a ‘process’. It represents a progressive working-through of the obstacles and issues in question. So, what might this process look like?

Defining the problem
If you’re looking for creative solutions, you must already be aware that there is a problem or obstacle. The ingenuity process firstly seeks to understand the problem in its entirety by asking questions such as, but not limited to:

      • Whose problem is this?
      • How urgent is the problem?
      • How might we break the problem down into manageable parts?

In other words, ingenuity first requires a comprehensive, concrete analysis and explanation of the issue at hand—as this will form the basis of the next step, ie your strategy. Knowing the component parts of the problem should give you a clearer idea of the various objectives required to solve each element of the issue individually.

It will also allow you to test your potential strategy against the problem itself by making clear the various implications and impacts of your solution on the different factors leading to the problem in the first place. Defining the problem in this way may even solve the problem immediately by making clear the various blind spots in the organisation’s relationship with the issue thus far. To come up with an original, ingenious solution, however, requires you to document the problem – and your strategy – in its entirety. There is no single answer to a problem, and that’s why all possible avenues must be explored before action is taken.

Documenting the ingenuity process
Documentation is vital in any organisational context, as it will form the basis of any concrete, problem-solving proposal to your colleagues, shareholders, or fellow management team. It enables you to communicate the gravity of the problem and all its complexities in a way that creates a case for taking action and moving forward.

You’ve hopefully thought about the problem in depth, measuring its impacts, causes, and implications of your proposed strategy. You need to communicate this creative thinking in clear, concise terms – not only to justify your strategy but also to hit the nail on the head, so to speak. So, write a statement describing the predicament which addresses:

      • The processes involved
      • The facts as they are and why they demand action
      • The consequences of not solving the problem

This should form the basis of a concise justification as to why your strategy is not only a good potential course of action but an imperative one too. Supplementing this statement with a comprehensive analysis of root causes, a map of the different processes leading to and from the issue, and arranging different considerations according to priority, will provide a solid basis for moving forward and generating real solutions and ideas with your colleagues.

Discovering creative solutions
So, you’ve analysed the problem in its entirety, demonstrated the importance of solving the problem, and hopefully proposed a basic strategy for moving past the issue. Everyone agrees creative solutions are needed, and there are clear ideas about where the problems lie and where action needs to be taken.

If these steps represent an objective, concrete approach to a problem, one that attempts to quantify the issues at hand, then it is from here that real creativity comes into play. You need to designate a time and a place for non-judgmental idea generation.

Exercises such as looking for analogies in other markets or previous experience can be helpful in illustrating where other solutions have fallen short and what needs to be done differently. Take an example from another company, perhaps, and try to generate a set of hypothetical solutions for the problems they faced – it will give you a much-needed detached perspective while providing a focal point for new ideas. Get to the root of your current problem-solving processes. What organisational assumptions are underlying them? How might you change those assumptions to move beyond paradigmatic thinking?

Brainstorm, argue, debate, deconstruct – and ultimately, generate as many ideas as possible in response to the problem at hand. Many of these ideas might not solve the problem in its entirety, but they might solve it partially – and if not, the point is that they open up new space for alternative, lateral solutions. This is the most important element of creative idea generation – allowing yourself to be wrong, questioning your assumptions, and making the box small enough that thinking outside of it becomes second nature.

Determine your course of action
This is the hardest part of the ingenuity process, and the part most burdened with the kind of risks entrepreneurs must take on. Firstly, you need to step back from the idea generation stage. Getting sucked into individual ideas and potential responses can mean losing sight of the bigger picture. You now need to consider all your ideas in their entirety and as a collective whole, asking yourself:

      • What kind of underlying logic characterises the different groups of ideas generated?
      • What solution does this logic point towards? Does it sufficiently address the problem?
      • Have all derivative ideas or combinations of ideas been seriously considered?

It’s time to collate your ideas and think hard about the nature of the problems they’re speaking to. The ingenuity process is then not so much about idea generation as it is about critical self-reflection on the logic and norms governing ‘business as usual’. It’s only by questioning your assumptions and considering your ideas in relation to these assumptions that a truly original, creative solution can emerge. Here, the ingenuity process transforms: it is no longer just about thinking outside of the box; it is about questioning how you ended up inside it in the first place.

Image: vasabii

Intrapreneurship: corporations and startups can learn from each other

An entrepreneur is brainstorming new ideas for their start up company. The chalkboard has the words "start up" written in chalk.

Despite all the commentary and hype surrounding startups, there’s a reason that many fail to develop into bigger companies. The lean and hungry startup is not only able but supposed to take risks that more established firms cannot do owing perhaps to both organisational inertia and inflexibility. While this often results in more ‘failures’ than it does long-standing successes, the risks startups take can be of enormous teaching value in terms of providing case studies to larger, more well-established companies about what went right or wrong.

Likewise, start-ups looking to transition to the next stage could learn an awful lot from larger companies — once startups themselves — about long-term development and consolidation of both the brand and internal culture.  Startups lack the kinds of structure and procedures which characterise established firms, but these will need to be implemented if a startup wants to take it to the next level. There are a lot of opportunities for both sides to share good practice and learn from each other.

The exchange of ideas and good practice between big, established companies and startups is often derided as superficial ‘innovation theatre’.  Adopting the ‘perks’ of startup culture, such as open-plan office layouts or staff canteens, corporations posture and make it appear as if they are ‘innovating’ while sales continue to stagnate and the firm fails to break into new markets. They’re still just as rigid as before, having failed to learn the real lessons from startups about problem-solving, risk-taking, and experimentation. Investors remain conservative and management less entrepreneurial.

While startups do often successfully seek efficiencies by shaking up work patterns or by cutting through red tape and bureaucracy normally faced by bigger companies, it’s “how startups attack problems and mobilise talent that makes them unique,” argues Zachary Johnson for Forbes. “It’s being able to focus single-mindedly on one problem that allowed Salesforce.com to become the king of CRM. It was a reputation for hiring brilliant people that made Google such a desirable place to work.” For him, startups bring discipline to ‘mistakes’ (ideas, trial, error, iteration) building a safe space to incubate new ideas.

Building a space for corporate experimentation must have a clear end goal or objective in place to maximise resources. Both startups and corporations must strike a balance when learning from one another – taking too many cues from startups is untenable and risky for a company with a stable portfolio while inheriting a rigid organisational approach from larger companies can strip startups of their edge that makes them successful.

Before any knowledge exchanges can take place or be put into action, there need to be clear boundaries and goals in place. What issues are you aiming to solve by adopting similar practices to companies of a comparatively different size and perhaps even industry to yours? “Startups by nature have to validate their ideas, so they value experimentation and exploration.” Any experimentation or knowledge exchange should likewise be clearly justified.

The rise of ‘intrapreneurship’ could hold the answer to a clear path for knowledge exchange between firms of vastly different sizes and experience levels. Intrapreneurship involves giving employees the means to dedicate their time to pursuing innovative ideas unrelated to their everyday tasks. This gives stakeholders throughout the organisation the opportunity to rise above the ranks, take risks, and pursue new ideas without fundamentally upsetting the regular, productive order of things. The intrapreneur takes risks “within the context of their job in the company” to implement “policies, technologies, and applications that resolve a barrier to productivity increases”. Working in conversation with a wide range of trends outside of the company, and, supported by shareholders and management, these autonomous ‘intrapreneurs’ are able to become key entrepreneurial forces and push the organisation in a new direction and can even result in spin-off brands that have a totally different brand, culture and product line to that of the ‘parent’ company.

Intrapreneurship makes perfect sense in any market that is facing disruption or long-term stagnation, or for any firm that is failing to keep up with the pace of innovation in its industry.  Most entrepreneurs of startups want to grow and expand into an empire.  As they achieve this ambition, they too will need to implement more structures and controls to ensure the business grows in a particular direction.  Intrapreneurship and the acquisition of new business disruptors will ensure that they remain the dynamic and flexible players they were at the start of their journey.  Their future could depend on it.

Photo copyright: Christopher Futcher

What are the challenges of IoT?

various smart devices and mesh network, internet of things, wireless sensor network, abstract image visual

Professionals, particularly engineers, are enthusiastic about the promise of the Internet of Things (IoT).  Everybody talked about it when it wasn’t quite here. Now that it’s here, it’s growing exponentially.

Gartner predicted last 2014 that there would be 25 billion devices integrated into the IoT.  Cisco says figures would be near 50 billion. Morgan Stanley believes it will reach around 75 billion.

This growth will get closer to reality as devices become smaller and sleeker and computing grows more powerful and becomes more streamlined.

The IoT is simply the interconnectivity of devices through the Internet.  Great innovation at first sight, but it is not without consequences.

The connectivity that drives IoT is the same that could also cause dire consequences.   For example, there have been reports of hacking of baby monitors and Wired ran a feature on the simulation of hackers taking over control of a jeep on the highway.   Even power interruptions can cause serious problems.

Compatibility
As of now, there’s still no international standard for compatibility in IoT, particularly for tagging and monitoring devices. Of all challenges, this is the one that can be most easily solved. Companies just have to agree on a standard, which already happens in different products and services. The IoT won’t be any different.

Though standardisation is an easy matter to solve, technical issues will still exist.  Even today, Bluetooth, a relatively old way of connecting, still has compatibility problems. Issues about compatibility can lead to customers buying from one company only, developing monopolies that can hurt the industry.

Complexity
Complex systems offer more chances of failure. The Internet of Things can offer massive amounts of these chances.

An example of this failure is double purchasing. Let’s say a couple receives the same note from their refrigerator saying that they need to buy a loaf of bread.  There’s a chance that they both buy one, leading to the purchase of two loaves instead of just one.

Software bugs can also send notes to an owner telling him to buy a new light bulb even when he just bought a new one.

The complexity of the IoT also gives way to more intensive management and maintenance.  How will IoT companies make sure that billions of these devices are online and running? Can takeovers and interruptions be easily handled through billions of connections? Will the IoT require every device to be registered or will it only require a certain identified ‘residence’ to represent all devices within?

IoT will also handle massively growing amounts of data.  How will companies make sure that they deliver the expected results and withstand a growing workload at the same time?  How will consumers know if their devices are able to handle intense data flow?

Privacy and security
Since the IoT is founded on transmitted data, the risk of privacy breaches gets bigger.  We are still not sure of how good data encryption will be.  Sensitive information like medical prescriptions and financial status are exposed to bigger risk.

Extra security may demand higher prices, which will either attract only a few customers or none at all.

Looking at the bigger picture, we also do not know who will be controlling the IoT.   One company controlling it can lead to a monopoly that will do consumers and other competitors no good. Multiple companies handling the system can expose private customer information to many groups, which will compromise the close relationship of the customer to a specific company he adheres to.

The fact that personal data will be exposed to the Internet once IoT gets implemented will render any consumer vulnerable to hacking, fraud, identity theft, and other crimes involving sensitive information.

The government itself, which is supposed to be the most secure entity in any state, can easily be hacked by hacker groups.  The group Anonymous has already done this to the US government.

Personal safety
What if a hacker changes your preferences for medicine, food, and other products?  Once your data is breached, this can happen.  In the IoT, consumer safety depends on how good the system can verify real information that passes through automated processes.

The IoT is constantly growing, and even at its early stage, the whole system, as well as the dangers it faces, are already overwhelming. Data breach can affect huge sectors of the system like a disease.

At the very least, we need to easily spot where problems originate in the system.  Monitoring must be optimum so Big Data tools must be able to alert authorities when security incidents happen.  Threats must be taken care of in real time with little to no delays.  As of now, we need to know what these systems would look like and how companies can make these systems real.

Mass unemployment of unskilled labour
The demand for unskilled workers will plummet to the point of irrelevance as automation will prove itself to be more efficient.  This always happens whenever technology takes a leap and will require humans to level up its education.

This phenomenon can cause social chaos and maybe a change in how people see technology, as technology is supposed to make life easier for people, not harder.  Unemployment will also decrease consumption, which will be bad for a growing IoT industry because any new industry will need a growing market.

Since human involvement in the delivery of products and services will be minimised, the consumer expectations will increase too. Failure to meet expectations may add fuel to an already spreading fire caused by unemployment.

Over reliance on technology
It is almost certain that IoT will make humans a lot more dependent on technology to the point that it will take control of our own lives. As of now, young generations are already attached and addicted to technology for every aspect of their lives.  Do-it-yourself is now do-it-with-gadgets.

Today, information is easily searchable through Google.  People who can help you can easily be reached through social networking sites. False news can easily be spread and disproved using search engines. Writing turned into typing and typing turned into taking pictures of texts.

Society must determine how much technology must run human life.

Embracing, not Evading, Innovation in Clean Technology

sam-cockerillOver-used, over-hyped, misunderstood, and much maligned – the word ‘innovation’ often gets a bit of a rough ride in the media. Part of the problem is that the word’s literal meaning ‘to bring in a new idea’ is very broad, and depends very much on the context into which a new idea is brought. The conceptual novelty of innovation differentiates it from the mere renewal of old stuff or ‘renovation’. And as I am often reminded by my patent attorney, innovation or novelty alone is not the same as invention which requires a non-obvious connection, an inventive step. If I repaint my front room, I am renovating. If I use a robot to repaint my front room I am innovating. If I design the first robot that can paint rooms, I am inventing.

Of course, technology innovation is only one type of innovation. Innovation in the arts, in fashion, in media, in politics, and even in religion is possible – any field of human activity or thought in which an old idea can be displaced by, or incorporated into, a new one has the capacity for innovation (Whether there is an appetite for such innovation is another story).

But technology innovation is different, because both supply and demand for this type of innovation are accelerating. Population and economic growth, demographic change, resource scarcity and climate change each present major challenges, and create the demand for new approaches and ideas that technology innovators are racing to come up with. On the supply side, rapid progress across many disparate fields of science and engineering in the past few decades has created and proven a vast array of new materials, equipment, information and method/process technologies. Technology innovators can pick and chose from this body of ideas to create valuable new products and services, and as the library of proven technology inventions generated by research and development expands, the potential for technology innovation grows exponentially. For the technology innovator, this poses a number of key questions, for example:

  • Is there a way to combine a selection of these technologies to meet an unmet market need?
  • How do I discover and select the best of each of the technology elements I need?
  • Are the technology elements all proven, are some still in their infancy?
  • Are there any gaps where I need to invent something myself?
  • Will anything unexpectedly bad (or good) happen when I combine these?
  • Do the benefits outweigh the costs and risks, i.e. does this solution create value?

The connectivity and reach provided by the internet has slashed the information costs of answering these questions. It has helped researchers disseminate information about their technology’s progress and performance in current applications, and has helped innovators reach out beyond their own industries for the technology elements they need to create the products and services of the future.

For clean technology entrepreneurs, there has never been a better time to innovate.

Sam Cockerill is CEO of Libertine FPE Limited, developing “Linear Power System” technologies that will make decentralised power generation the norm – bringing clean, reliable and affordable power to wherever it is needed.  Sam is currently in San Francisco along with fourteen other UK cleantech start-ups as part of the Clean and Cool Mission 2015. This week-long trip is an opportunity for the entrepreneurs to hone their business pitches, learn from leaders in the field, and talk about their amazing products to potential investors and partners. Clean and Cool 2015 is organised by Innovate UK, together with The Long Run Venture, UK Trade and Investment (UKTI) and CoSpA (the Co-Sponsorship Agency).  You can follow the progress of the Mission on Twitter@innovateukmedia,@CleanandCool and #cleansf.

Clean and Cool Mission at the Long Now Foundation

sam-cockerillBehind a smallish shop front on Marina Boulevard, the Long Now Foundation resembles something between a trendy coffee shop, second hand bookstore, art gallery and museum of mechanical computers.  This was to be the culmination of a morning’s tour of downtown San Francisco for the Clean and Cool Mission, providing the group with a cultural, geographic and historical orientation to help frame the coming week.

Long Now Foundation Shop Front
I had previously come across The Long Now Foundation in articles written about its most famous project, a mountain-scale clock designed to keep time for the next 10,000 years.

Planet earth on the inner solar system position indicator mechanism of the 10,000 year clock

Planet earth on the inner solar system position indicator mechanism of the 10,000 year clock whole indicator mechanism

This design brief is both breathtakingly audacious and utterly perplexing.  And for good reason, because the questions posed by this project run to the heart of what the Long Now Foundation is about.  How do you design a clock that must outlast not only its designer but perhaps even its designer’s language and civilisation? What will power it? What events could occur in the next ten thousand years that might stop the clock or break it?  How will the next five hundred generations maintain and repair it?  And then there’s the small matter of ten millennia of weathering and climate change to deal with.

These questions and many more have been addressed in a beautifully conceived mechanical design which is now being installed in a man-made cavern in Texas, and a scale model of part of the mechanism stands in the Foundation’s entrance.

The Long Now Foundation is the brainchild of Danny Hills, Stewart Brand and Brian Eno ‘to creatively foster long-term thinking and responsibility in the framework of the next 10,000 years’. It provides thought leadership and inspiration through a wide range of activities that span cultural, linguistic and genomic archives as well as digital information, software and computing projects. The Foundation also provides a forum for debate and idea sharing both through an active online community and a series of seminars hosted by co-founder Stewart Brand at the Foundation’s headquarters.

Originally a museum for the Foundation’s work, the building has recently been developed to include ‘The Interval’ –  a meeting place and café – and hosts a crowd-curated ‘Manual for Civilization’, a collection of around 3,500 books considered most essential to sustain or rebuild civilization. One striking feature of this library is the prominence of science fiction which sits side-by-side alongside more practical manuals on how to build and understand things. One of the four basic categories which the library is composed of is “Long-term Thinking, Futurism, and relevant history”. In this category, well known history, anthropology and socio-political titles jostle for position with futurology and science fiction works. What many of these have in common is the contemplation of real or imagined changes in human society across millennial spans of time. This vision stands in stark contrast to the ‘short now’ of daily life, with an urgency driven by the exponential pace of change in technology, information, resource consumption and economics.

As the morning’s fog lifted, the relevance to our Clean and Cool Mission became clear. Every one of the cleantech businesses here understands the role that new technology can play to help address global sustainability challenges in the coming decades. The Long Now Foundation has taken this idea and, by looking out across millennia rather than decades, has made it much, much bigger.

Sam Cockerill is CEO of Libertine FPE Limited, developing “Linear Power System” technologies that will make decentralised power generation the norm – bringing clean, reliable and affordable power to wherever it is needed.  Sam is currently in San Francisco along with fourteen other UK cleantech start-ups as part of the Clean and Cool Mission 2015. This week-long trip is an opportunity for the entrepreneurs to hone their business pitches, learn from leaders in the field, and talk about their amazing products to potential investors and partners. Clean and Cool 2015 is organised by Innovate UK, together with The Long Run Venture, UK Trade and Investment (UKTI) and CoSpA (the Co-Sponsorship Agency).  You can follow the progress of the Mission on Twitter@innovateukmedia,@CleanandCool and #cleansf. Follow the author @LibertineFPE.